WhatsApp commerce
WhatsApp order confirmation and tracking for your store
The moment an order is placed, your customer gets a WhatsApp message from your store confirming it, with the order details and a personal link to follow it until it arrives. Less uncertainty for them, fewer “did my order go through?” messages for you.
What your customer experiences
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1
Order
The customer orders from your storefront — no account needed.
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2
Confirmation
A WhatsApp message confirms the order with its number, items and total.
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3
Tracking
The message includes a personal link to the order’s live status.
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4
Delivery
The customer follows each step until the order is delivered.
Order confirmation
A clear confirmation, straight to WhatsApp
Customers already live in WhatsApp, so that is where the confirmation goes. It tells them their order was received and shows what they will get:
- The order number
- The products and quantities
- The total, including delivery
- A personal tracking link
Order tracking
A tracking page for every order
Each order gets its own private tracking link that opens without a login. As your team moves the order forward in the dashboard, the page updates.
Your team can also message any customer from their order in one tap, with the tracking link already filled in.
Statuses the customer sees
- Pending
- Confirmed
- Preparing
- Ready for delivery
- Out for delivery
- Delivered
If an order is cancelled, the page says so.
Your WhatsApp Business account
Sent from your own WhatsApp Business number
Messages go out through the WhatsApp Business Platform using your own WhatsApp Business account. You connect it once from your Browsables dashboard, and we help you through the setup.
Because the account is yours, conversations stay with your business and your number builds its own reputation with customers.
WhatsApp messaging charges are separate. Meta bills messages sent through the WhatsApp Business Platform to your WhatsApp Business Account, according to WhatsApp’s pricing. They are not part of your Browsables subscription.
Next on WhatsApp Coming soon
Replenishment reminders and personal offers
For products people run out of — like supplements — Browsables will estimate when a customer is likely to need a refill and let you send a WhatsApp reminder at about the right time, optionally with a personal discount.
Learn more about replenishment →About consent. Reminders and offers are marketing messages. Send them only to customers who have agreed to receive them — providing a phone number to place an order is not, by itself, consent to WhatsApp marketing.
Frequently asked questions
Which WhatsApp number do the messages come from?
From your own WhatsApp Business number, through your WhatsApp Business Account on the WhatsApp Business Platform. Customers see your store, not Browsables.
Is WhatsApp messaging included in my subscription?
The feature is included; the messaging itself is not. Meta charges for messages sent through the WhatsApp Business Platform, and those charges are billed to your WhatsApp Business Account, separately from Browsables.
Does the customer need an account to track the order?
No. The tracking link is private to that order and opens straight to its status without logging in.
Can I send marketing messages to everyone who ordered?
Only to customers who have agreed to receive them. An order confirmation is about an order the customer just placed; a promotional message is different. Giving a phone number at checkout is not, on its own, consent to marketing on WhatsApp — follow WhatsApp’s Business Messaging Policy.
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Ready to put your store online?
Message us on WhatsApp and we'll set up your store and help you pick the right plan.